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Netflix

Delete and Play Next

CTA dynamically changes from the usual 'Play Next' to help users free up storage automatically without manual management, ensuring they always have space for upcoming episodes

Airbnb Design
Airbnb Design
Airbnb Design
Airbnb

Scrolling up Triggers a CTA Nudge

When a user scrolls down, they are typically understanding the page. After this exploration, when they scroll back up, the interface maps user intention of having understood about the offering & intelligently displays a nudge on call-to-action (CTA). This moment is strategically chosen to re-engage the user after they have absorbed enough information to feel ready to act.

Kayak

Measure your bag

Helps users quickly check if their luggage meets airline size requirements, removing guesswork and simplifying pre-travel preparations.

Apple Product Human Interface Design
Apple Product Human Interface Design
Apple Product Human Interface Design
Apple

Zero lag typing experience

iPhone lets you start typing text even before the actual keyboard appear animation has completed, eliminating lag and frustration while making the device feel faster.

Airbnb Product Design
Airbnb Product Design
Airbnb Product Design
Airbnb

Recommended Filters

Remembers the amenities you frequently filter for & suggests them in future searches. This personalization saves users time by reducing the need to re-enter the same preferences. A small but powerful way to streamline the interface and make users feel understood.

Framer

Instant Edit Shortcut

When you visit your published Framer site while logged into the same account, a tiny popup quietly appears, offering a direct "Edit in Framer" button — cutting the friction between seeing and updating your live work

Highly reordered ratings zomato
Highly reordered ratings zomato
Highly reordered ratings zomato
Zomato

A New Rating System

Old text-based ratings ("4.2 ★, 230 ratings") replaced by a compact thermometer chart to show Highly Reordered items, solving the same purpose as reviews while eliminating any mental calculation

ChatGPT

Temporary Chat

Not every ChatGPT session needs to be a saved thread. Sometimes, users just want to ask a quick question without cluttering their chat history, offering a lightweight, commitment-free way to interact.

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